Photo Art Direction
Ideas & Inspirations: Hallmark channel gift ideas for the superfan in your life
Curated Hallmark Channel focused product into bundles speaking to 8 different types of consumers as a sales tactic. Developed multiple concept options for photo art direction, collaborating with a stylist to bring each vignette to life. The resulting imagery was featured across Instagram, TikTok, and Hallmark’s Ideas & Inspirations blog.
Photo Art Direction: Julianne McCarthy
Styling / Photography: Erin Martinez, Bethany Hughes
